EUROPEAN TOURISM ACADEMY STUDY REVEALS AIR TRAVELER DECISIONS BASED ON AIRLINES PRESTIGE AND CERTIFICATION

European Tourism Academy‘s latest consumer study paper highlights evolving expectations, attitudes and behaviors about travel, shows an increase in traveler confidence after a trip has been taken.

 

Half of all respondents said they were concerned with air travel or hotel and they select only certified air carriers and hotels, suggesting that if airlines and hotels can provide a certified safe and comfortable experience, travelers will be likely to return.

New Priorities

For these travelers, certification also now is an increasingly important consideration given their comfort with health and safety protocols—more so than brand loyalty, which is now “in flux.”

During the initial phase of the pandemic, consumers associated brand trust with health and safety measures.

Now, more than 37 percent said they were likely to switch preferred airlines and 41 percent said they were likely to switch hotels in favor of COVID-19 certified airlines and hospitality providers.

Almost 40 percent are undecided, making them prime candidates for targeted offers by certified companies.

Meanwhile, customers who provide the most value to travel providers—high-value customers—are most likely to explore switching brands with COVID-19 certification as the main driving factor for their decisions.

 

Read more about the significance and utility of COVID-19 SAFE TOURIST DESTINATION CERTIFICATION:

GOOD PRACTICES IN COMBATING COVID-19 FOR TOURISM DESTINATION RECOVERY

WORLD TOURISM INSTITUTION LAUNCHES GLOBAL CERTIFICATION FOR COMBATING COVID 19 IN TOURISM AND HOSPITALITY INDUSTRY

GLOBAL TOURISM INSTITUTION ANNOUNCES COVID-19 FREE HOTEL DESIGNATION

TOURISM TAKES STEPS TO REOPEN UNDER GLOBAL TOURISM INSTITUTION IMPULSE

500 HOTELS IN-LINE TO OBTAIN FREE-COVID 19 CERTIFICATION

 

More than half (55 percent) said they are extremely or somewhat likely to explore new air travel brands or loyalty programs provided that are COVID-19 guaranteed, and almost 60 percent expressed similar sentiments about hotel programs.

European Tourism Academy found a wide range of reasons for this willingness to shift loyalty, which indicates that travel industry professionals should explore their high-value customers’ brand loyalty in greater depth with COVID certification the main factor.

 

 

MORE INFO ON THE SAFE AND TRUSTED AIRLINE FOR COVID-19 PREVENTION CERTIFICATION

GLOBAL TOURISM INSTITUTION UNVEILS THE CERTIFICATION FOR SAFE AND TRUSTED AIRLINE FOR COVID-19 PREVENTION

DISCOVER THE COVID-19 SAFE AIRLINES RECEIVING THE SAFE AND TRUSTED AIRLINE FOR COVID-19 PREVENTION SEAL

EUROPEAN COUNCIL ON TOURISM AND TRADE SUPPORTS AIRLINES ACTIVITY WITH CERTIFICATION FOR SAFE AND TRUSTED AIRLINE FOR COVID-19 PREVENTION

NEW SURVEY REVEALS THAT EIGHT IN TEN PASSENGERS WILL CHOOSE ONLY COVID-19 CERTIFIED AIRLINES